SUKARIA

Inspired by a lifelong fascination with candy, this project reimagines the candy experience through a series of 14 innovative designs that challenge traditional perceptions and elevate user interaction. Combining human-centered design principles, the project explores how form, interaction, and sensory engagement influence satisfaction.

The process utilized user research methodologies, including interviews, usability testing, and observational studies, to uncover pain points and desires among various age groups. Persona development and journey mapping helped identify key moments of interaction—before, during, and after consumption. Through iterative prototyping and material experimentation, insights were translated into candies that emphasize emotional connection, sensory delight, and functionality.

The series aims to bring joy back to candy, making it relevant for users of all ages and creating a meaningful, elevated experience that combines nostalgia with innovation.



WHIMSICAL | TRANSFORMATIVE   | EXPLORATORY